We all know split-testing is important, but do we actually take action?
I’m going to keep this one short, and take this blog as a example.
Some of you might think split-testing takes a complete overhaul, but it’s all about the smallest changes.
This blog has a opt-in form for the marketing revolt newsletter.
A few days ago the opt-form looked like this:
This form got about 1 subscriber per day, so I decided to split-test the form.
The new opt-in form looks like this:
I changed the text around & added a nice graphical header.
I now receive 2 to 3 subscribers per day.
With simple changes like this you can easily double your income.
The possibilities with split-testing are endless.
I will give you another example:
The following button is placed on one of my niche websites promoting a beat maker called Dubturbo.
This button is added on top of the side-bar very visible to all my visitors. I was getting a lot of hops from this button alone, so I decided to add more to it.
I added the following text right under the button:
And there we go, I was getting more hops.
I decided to get a bit more creative, and figured that people will have more trust in something if others are using it already.
So I added the following:
The complete banner now looked like this:
This simple process ended up in more monthly income. It might be hard to believe but these small changes can do wonders.
Obviously you can go a lot further then this.
- Split-test with your headlines
- Changing words in your sales pitch
- Rotating different banners for the highest Click-Through Rate (CTR)
- Change the colors of your affiliate links
- Use different graphics overall
- And much more ( Get creative. )
Don’t forget to split-test !
PS: The smallest things can also ruin your sales.
